A clever salesman walks into a customer meeting knowing fully well that there are at least 3-5 competitors waiting in line for him/her to slip up so they can whiz past and take the stage.
It is important to ensure that every customer meeting you have is meaningful and memorable, for the customer. Walking into a customer meeting without due preparation or clarity on the next steps could be catastrophic.
In this short course, we share the 5 components that make an ideal customer meeting. And if you carefully manoeuvre up this 5-step pyramid, success is imminent.
See what’s in store for you:
Who is this course for?
Account Executives
(Sales Executives, Business Development or Customer Success Executives)
As a front-end Account Executive, you are the ambassadors of your organization. It's important that you stand out in your every customer interaction.
Sales Managers
(Sales, Business Development or Customer Success Managers)
Lead by example in your customer meetings thereby inspiring your Team to transform into the best version of themselves.
In Focus
THE NEUROSCIENCE OF RELATIONSHIPS
Learn what SQ, EQ, IQ and XQ stand for and how it forms the base for the 5 components of an ideal customer meeting.
VIRTUAL SELLING
Virtual has today turned businesses geography-agnostic. Empower yourself with the tools, techniques and etiquettes involved in making your virtual meeting a success.
COACHING AT THE CUSTOMER INTERFACE
Understand the 4Os of Preparation and the 3 ratios that will help you as a Manager orchestrate better with your team member at the customer meeting.
Testimonials
Vice President, Global Digital Transformation Partnership, Microsoft
"I had the pleasure and honour to collaborate Venkat’s organization as a key partner for our APAC organization. Venkat was instrumental to help us drive the transformation of our sales teams to a “Challenger mindset”, enabling us to adopt a coaching culture across our sales leaders. We strongly leveraged his coaching skills in several situations: account plan reviews, partners plans co-creation and even joint session with customers. I strongly recommend his engagement to drive transformation processes at scale."
Head Digital Enterprise Platform Channel, APJ, SAP
"Venkat has a been a guru for many salespeople across sales functions. People who attend his sessions always remember him. I have always seen him being greeted by many people as he comes to office. This shows the deep impact he has created. I don’t need any approvals to drive anything when I tell my leadership team that Venkat will be engaging with us!”
Memorable Customer Meetings Seldom Happen by Chance
Your ability to make every customer interaction a memorable one is wholly dependant on you. Spend 18 minutes to understand how you can stand differentiated.
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