Articles // February 13,2023

Business leaders can make the most of ‘frugality’ — the latest trend — during recession

By Author: Meenakshi Girish, Editor: Chandrani Datta

Once upon a time, in a far-off land, there was a company that was struggling to make ends meet. The economy was tough and competition was fierce so the company’s management team decided to focus on frugality, the latest trend in the business world.

They started by cutting unnecessary expenses, such as fancy office decorations and expensive company events. They also implemented a strict travel budget and encouraged employees to work from home to save on overhead costs.

Next, the company looked for ways to increase revenue without increasing expenses and building high-performing teams. They focused on upselling to existing customers and finding new ones through innovative marketing strategies. They also looked for ways to increase productivity and efficiency in the workplace.

As a result of these efforts, the company was able to turn around profits and become a leader in their industry. The employees were happy because they felt that the company was being responsible with its finances, and they were able to keep their jobs.

The management team was pleased with their success and continued to implement frugal practices to maintain the company’s financial health. And so, the company thrived and lived happily ever after!

Fairytale? We think not! This could be a good implication of leadership in a global environment that several companies can relate to.

Cut the fairytale and let’s talk business

Frugality is the practice of being careful with money and resources, avoiding waste and unnecessary expenses. In a business context, frugality refers to the act of being financially responsible and making the most of limited resources. This can include reducing costs, increasing efficiency, and finding innovative solutions to business problems.

Recent statistics show that frugality has become a trend among businesses due to the economic uncertainty caused by the COVID-19 pandemic. A survey by Gartner found that 74% of companies have accelerated their digital business initiatives due to the pandemic, while another survey by Deloitte found that 60% of companies have made permanent changes to their business models to reduce costs.

Examples of frugality in action include companies like Zoom, which has seen a significant increase in usage due to the shift to remote work, and companies like Tesla, which has been able to reduce costs and increase efficiency through the use of automation and other innovative technologies. Other companies have implemented cost-saving measures such as reducing travel expenses and consolidating office space.

Hence, frugality is becoming an increasingly important aspect of business operations, and companies that can adapt to this trend will be well-positioned to succeed in the future. With the current situation of the world, many businesses are looking for ways to build more high-performing teams and find new revenue streams, frugality is the key to all of these.

Why is this the way to go for today’s businesses?

Frugality is a strategic mindset that can help businesses to thrive in today’s competitive environment. By embracing a frugal approach, companies can reduce costs, increase efficiency, and remain competitive.

By being mindful of expenses and finding ways to make the most of limited resources, businesses can set themselves up for long-term success. It is a win-win situation for businesses, it allows them to cut costs, improve efficiency, and also become more environmentally friendly.

Business leaders who choose this approach will be able to create a more sustainable and profitable business model that will help them navigate current and future market challenges. Leaders can optimize the way they manage expenses, improve employee productivity, and create a culture of financial responsibility and accountability within the organization.

It’s a powerful way to create a more resilient business that can navigate current and future market challenges. Additionally, frugality is not just about cutting costs, it’s also about finding new revenue streams, improving efficiency, and becoming more environmentally friendly.

Convinced? Here are some ways you can turn frugal today

  1. Encourage telecommuting and remote work options

Employers can implement a work-from-home policy while still upholding teamwork and collaboration. This strategy allows employees to work remotely, reducing the need for office space and associated costs such as electricity and rent.

A consulting firm can allow its consultants to work remotely instead of having them work from the company’s office, this way the company can save on office space and other facilities costs.

  2. Implement cost-saving measures such as energy-efficient practices

Employers can encourage employees to conserve energy by turning off lights and equipment when not in use, and recycling paper, plastic, and other materials to reduce waste.

A manufacturing company can implement recycling programs for their production materials and also promote energy-efficient practices like turning off machines when not in use, this can significantly reduce their operational costs.

3. Offer flexible work arrangements such as part-time or job-sharing

Employers can offer part-time or job-sharing options to reduce the number of full-time employees and associated labor costs.

A marketing agency can offer job-sharing options for certain positions such as social media managers. This way, they can save on labor costs and also can have two different experts working on a single position.

4. Utilize open-source software and other low-cost technology solutions

Employers can use open-source software and other free or low-cost technology solutions to reduce IT expenses.

A software development company can use open-source tools and technologies to develop their products. This way they can save on licensing costs and also have access to a vast community of developers.

5. Encourage employee engagement in frugality initiatives

Employers can encourage employees to participate in cost-saving initiatives by soliciting their suggestions. They can enhance their teamwork and collaboration by involving them in budget planning.

A retail company can encourage their employees to participate in cost-saving initiatives like suggesting energy-efficient practices, and reducing packaging waste and also involve them in budget planning, this way they can have a better understanding of the company’s financial situation and also can suggest cost-saving measures.

Parting thoughts

The initial fairytale might sound like a story, but it serves as a great example of how a frugal approach can help a company turn its fortunes around. By taking a frugal approach, the company was able to reduce expenses, improve efficiency, and create a culture of financial responsibility and accountability within the organization.

By embracing this approach, businesses can create a more sustainable and profitable business model that will help them navigate current market challenges. They can also prep their team to tackle future market conditions. Frugality is a mindset that can help companies to be more resilient and profitable.

If you are a business leader who chooses to embrace frugality to exhibit leadership in a global environment or if you want to understand more ways in which you can rise up to the occasion during the recession, you can always speak to us. We promise we will help you create a brighter future for your niche companies, employees, and stakeholders.

Leave a Reply

Translate Insights into your Coaching and Leadership initatives Get Started >>>


In my career leading and building high-performing teams, I enjoy inspiring & coaching employees to unlock their potential for maximum performance. The team's success is my deepest delight. Global Coaching Lab provides the platform to put this into practice every day and fulfill my passion of making others great.

          How are you bridging your gap between your leadership potential and your life purpose?

          The VUCA* world today demands a different set of skills for leaders to navigate and thrive. It is our belief that a holistic, interconnected and a multi-perspective approach is necessary now, for leaders to discover and develop a broader set of skills, competencies and behaviours needed to navigate a fast-changing environment. When this new approach is aided by expert facilitation, the potential for blended learning, and opportunities for peer coaching; the possibilities for positive change in leaders are multiplied.
          *VUCA (Volatile, Uncertain, Complex, Ambiguous)

          Leaders are now discovering that their knowledge and skills that enabled them to become leaders, are no longer sufficient to address the complex challenges facing them today and in the future. Leaders need more knowledge, better skills, and more effective behaviours that can transform their leadership for the 21st century.

          You will enter this workshop with your Leadership Challenge clearly defined – this will help you keep your challenge at the centre, while you leverage the various perspectives, to discover possibilities through

          • Physical Perspective
          • Managerial Perspective
          • Psychological Perspective
          • Political Perspective
          • Cultural Perspective
          • Spiritual Perspective

          To connect the dots, you will engage in a meaningful powerful activity that will help you translate your insights into commitment for action.

          Through the medium of dance and music, you will learn to discover and unleash the Archetypes within you – these are the hidden powers and emotions that exist within all of us, that we call upon at will, to achieve more.


          Amplifying your Voice, Empowering your Identity and Discovering your Purpose

          In today’s VUCA world, the successful and smart enterprises are those that leverage the power of diversity to drive innovation. The least common denominator for diversity and paradoxically its greatest common multiplier is gender diversity. There is so much untapped potential that women professionals possess - organizations that can invest into increasing and empowering their diverse talent, are the ones that are poised to secure their future.

          It is our belief that women hold tremendous potential. We believe that with the right knowledge, skills, and resources any woman can become her best. Our VIP Women engagement is an investment for every woman to attain her true potential.


          Your leadership is about securing your future by Prioritising, Synthesising, and Sequencing the present.
          Recent events have taught us that,

          • Caring for the planet yields greater results in the longer term
          • Embracing technology accelerates ability to innovate
          • Collaborating with ecosystem maximises chances to thrive
          • People and their Productivity get multiplied in an environment of sustainability and technology within the ecosystem

          Our view of the future of Leadership is STEP:

          • S – Sustainable Leadership
          • T – Technology Leadership
          • E – Ecosystem Leadership
          • P – People Leadership

          STEP is a Leadership Development approach that is holistic, interconnected, and comprehensive, so that leaders can unleash their Unlimited Potential. ‘Future Proof’ your leaders and thereby your organization.
          If you are a leader with an urge to accelerate growth within your organization, then this program is for you. Leaders who have been transformed through their experiences with us, tell us about their joys of discovery, about newer possibilities of thinking, emoting, and acting that is helping them achieve more for themselves, their teams, and their organization.