Cultivating Authentic Leadership: Business Coaching methods for Self-Discovery

I am going to ask you one question and if your answer is in the affirmative, then this article is just for you.

Imagine your team is going through a tough time. Everybody is worried about their job security as the company is going through a rough patch. People are sure someone is going to get laid off, if not many members. Rumors and gossip spread throughout the workplace, and everyone goes into panic mode.

Right now, only one person can calm them down — you. Being the leader of your team, people are expecting you to reassure them that things will be fine. And if things are not okay, they are waiting for you to rip the bandaid for them. In any case, you are the man of the hour, and it won’t work to stay mum.

What do you do? Do you step out there and face your team? Tell them what’s going on and what can be expected to come? Will you open up to them about how you are equally concerned and clueless with more panic than they do?

Or will you remain silent and get back to them when things are clearer? It is better to approach them when you see a semblance of normality and can bring them the good news. After all, you don’t want to end up making people panic even more or fan the flames of gossip further.

Do you choose to be transparent, authentic, and show integrity? Or prefer to postpone loyalty, trust, and dedication for when the time is right?

This is where authentic leadership comes into play, fostering an environment where individuals can thrive and organizations can flourish. If you can resonate more with the former solution of confronting your team, then you are an authentic leader.

But how can authenticity in leadership be ensured and sustained? The answer lies in cultivating genuine leadership styles through coaching and self-discovery. Read on to find out more.

Understanding Authentic Leadership

Authentic leadership is a leadership style rooted in honesty, transparency, and self-awareness. Authentic leaders are genuine, self-assured, and comfortable being their true selves in their leadership roles. They prioritize their values and principles, making decisions and taking actions that reflect their core beliefs.

One of the foundational elements of authentic leadership is self-awareness. Authentic leaders have a deep understanding of their strengths, weaknesses, values, and emotions. This self-awareness allows them to make conscious choices in alignment with their values, rather than simply reacting to external pressures or expectations.

Why Authentic Leadership Matters

Authentic leadership is not just a buzzword; it has tangible benefits for both leaders and organizations:

Trust and Respect: Authentic leaders are perceived as trustworthy and reliable, which fosters trust and respect among their teams. When employees trust their leaders, they are more likely to be engaged and motivated.

Employee Well-being: Authentic leaders prioritize the well-being of their team members. They create a supportive work environment where individuals feel valued and heard, leading to higher job satisfaction and lower turnover.

Adaptability: Authentic leaders are open to feedback and new ideas. They can adapt to changing circumstances while staying true to their core values, making them effective in navigating challenges.

Innovation: Authentic leaders encourage creativity and innovation by fostering an inclusive atmosphere where diverse perspectives are valued.

Organizational Performance: Authentic leadership contributes to better organizational performance. Teams led by authentic leaders tend to be more cohesive and productive.

Cultivating Authentic Leadership Through Coaching

Coaching is a powerful tool for developing authentic leadership. It provides leaders with guidance, support, and the necessary skills to align their actions with their values. Here are some coaching methods to help leaders cultivate authenticity:

Self-Assessment and Reflection

The journey towards authentic leadership begins with honest self-assessment and reflection. Coaches can use various tools and assessments to help leaders gain a deeper understanding of their values, strengths, and areas for growth.

For example, the coach can guide the leader in soliciting feedback from their team members and colleagues. They can then help them analyze the feedback to identify patterns and areas for improvement.

Values Clarification

Coaches can guide leaders in clarifying their core values and principles. Through open and honest discussions, leaders can explore what truly matters to them and how these values should shape their leadership approach.

During a coaching session, the coach can guide the leader through a values assessment questionnaire, asking questions like, “What principles guide your decision-making? What values do you hold dear in both your personal and professional life?”

360-Degree Feedback

Gathering feedback from peers, subordinates, and superiors can provide valuable insights into a leader’s behavior and its alignment with their values. Coaches can facilitate this process and help leaders interpret the feedback constructively.

The coach can prompt the leader to share stories from their past that reflect moments when their values were challenged or reinforced. For instance, “Can you recall a specific incident in your career where your values played a significant role in your decision-making?”

Emotional Intelligence (EQ) Development

Authentic leaders are emotionally intelligent. Coaches can work with leaders to enhance their EQ, helping them better understand and manage their emotions and those of others. One way to boost EQ is through quality communication.

Effective communication is essential for authentic leadership. Coaches can help leaders improve their communication skills, emphasizing transparency, active listening, and empathetic communication. This is a lesson for a lifetime as good communication skills can positively impact your personal life, too.

Conflict Resolution

Coaches can teach leaders how to navigate conflicts while staying true to their values. Conflict resolution strategies that promote open dialogue and mutual understanding are crucial for maintaining authenticity.

For example, when it comes to sharing bad news or handling conflicts, leaders often face high levels of stress. Coaches can assist in developing stress management techniques that align with a leader’s values, promoting well-being and resilience.

5 Tips for Self-Discovery

Self-discovery is at the heart of authentic leadership. Leaders must continuously explore their inner selves to lead with authenticity. Coaches can facilitate self-discovery through these 5 popular techniques:

Journaling: Encourage leaders to keep a leadership journal where they reflect on their experiences, challenges, and decisions. This practice can help leaders gain insights into their values and how they influence their leadership style.

Mindfulness and Meditation: Mindfulness practices can help leaders connect with their inner selves, manage stress, and make decisions aligned with their values. Coaches can introduce leaders to mindfulness techniques.

Storytelling: Leaders can engage in storytelling to share their personal narratives and values with their teams. Coaches can help leaders craft compelling stories that resonate with their values.

Mentorship: Encourage leaders to seek mentorship from like-minded individuals who value authenticity in leadership. Mentors can provide guidance and share their own experiences in developing authentic leadership.

Networking and Peer Learning: Coaches can facilitate networking opportunities and peer learning sessions where leaders can exchange experiences, challenges, and insights on authenticity in leadership.


Authenticity in leadership is a valuable quality that inspires trust, promotes well-being, and enhances organizational performance. It is a leadership style that can be cultivated and sustained through coaching and self-discovery.

Leaders who prioritize authenticity in their leadership roles not only benefit personally but also contribute to the growth and success of their organizations. As leaders become more authentic, they create an environment where individuals can thrive.

It is a situation in which innovation is fostered and trust is the cornerstone of the organization’s culture. Authentic leadership is a path worth pursuing, and coaching is a powerful tool to navigate that journey. Reach out to us to know more about how you can be an authentic leader.

Author & Editor

  • Meenakshi Girish

    Meenakshi Girish is a professional Content Writer who has diverse experience in the world of content. She specializes in digital marketing and her versatile writing style encompasses both social media and blogs. She curates a plethora of content ranging from blogs, articles, product descriptions, case studies, press releases, and more. A voracious reader, Meenakshi can always be found immersed in a book or obsessing over Harry Potter.

  • Chandrani Datta

    Chandrani Datta works as a Manager-Content Research and Development with almost a decade’s experience in writing and editing of content. A former journalist turned content manager, Chandrani has written and edited for different brands cutting across industries. The hunger for learning, meaningful work and novel experiences keeps her on her toes. An avid traveller, Chandrani’s interests lie in photography, reading and watching movies.

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