At Global Coaching Lab, we believe that it is the responsibility of our coach and the coaching process to become involved in the leader’s application of coaching with critical stakeholders. In most engagements, the coachee (leader) increases their awareness of the possibilities of coaching, which leads to an appreciation of the results derived through coaching. Therefore, the application of coaching at crucial interfaces helps deliver the greatest return for any coaching engagement along with maximum ROI and sustenance.

The best return on investment for executive coaching happens when the leader (who is being coached) begins to utilise coaching as a key component of his management and leadership style. We have observed managers and leaders who are well-aware of the situational leadership model often resorting to Telling and Delegating rather than embracing the possibilities of Coaching and Encouraging. The missing link lies in the application of coaching.