THE PERSONAL IDENTITY PROJECT
Exploring Personal Branding through the Creator-Narrator Continuum
How do you stand out while trying to fit in?
We understand that personal and professional growth is deeply intertwined with our interconnected roles in various ecosystems, whether in a family, organization, or the global community. In a world teeming with aspirations and potential, we recognize that each individual is on a unique journey to make a significant impact both in their personal sphere and the wider community. This project is not just for a select few; it embraces everyone who believes in their potential to grow and contribute meaningfully to the world.
With the increasing focus on personal branding and social networking, it’s evident that people are gaining immense exposure. However, the question remains: can one truly build a lasting brand through short-term engagements?
At Global Coaching Lab, we believe that crafting a personal brand goes beyond just cognitive and non-cognitive strategies. It requires an integration of creative and spiritual processes, emphasizing the journey as much as the destination.
Our ‘Personal Identity Project’ is designed as an eventful, creative, and action-oriented journey. It is a 2-stage process.
The first stage is when you explore the report ‘EXPLORING PERSONAL BRANDING THROUGH THE CREATOR-NARRATOR CONTINUUM’
As a continuation, in the second stage, you will invest a little time every week traversing through various aspects that make you ‘YOU’. This is the PERSONAL IDENTITY PROJECT PLAYBOOK
The Personal Identity Project (PIP) is not solely about constructing a brand but about immersing oneself in the process of authentic brand building. This approach aligns with our holistic vision of leadership development, where personal growth and brand creation are seen as intertwined paths leading to self-discovery and impactful leadership.
This project is more than just a pursuit of personal branding in a competitive landscape; it’s an exploration of one’s unique identity within a collective purpose.
The purpose of this study is fourfold:
5 reasons you should invest your time in the
Personal Identity Project
Dive into the Creator-Narrator Continuum
In the ever-evolving landscape of personal branding, two critical dimensions emerge as paramount:
Self-awareness, in the context of personal branding, refers to an individual’s understanding of their unique attributes, strengths, and values.
Audience engagement refers to the communication and interaction between the individual and their audience, which may include family, friends, colleagues, clients, employers, followers and the broader public.
These abovesaid dimensions correspond to the roles of the individual as both the creator and the narrator of their personal brand.
As the CREATOR, an individual is the architect of their personal brand.
The NARRATOR is the storyteller, the voice of the personal brand.
ARE YOU A PIGEON, PENGUIN, PARROT OR PEACOCK?
Explore the Avian Archetypes
In the journey of personal branding, the interplay between the roles of the creator and the narrator takes centre stage. This forms the basis of the AVIAN ARCHETYPES OF PERSONAL BRANDING – a framework that visualizes the roles of an individual as both the creator and the narrator of their personal brand.
The Parrot Archetype
Hallmark: Engagement & Adaptability
The Peacock Archetype
Hallmark: Mastery of presentation & influence
The Pigeon Archetype
Hallmark: Emergence & potential
The Penguin Archetype
Hallmark: Unique identity & community focus
Prepare for a Non-linear & Dynamic Journey
Our framework recognizes the dynamic nature of personal branding. The goal is not to transition from one archetype to another in a linear fashion but to understand and leverage the strengths of each stage.
Just as no two birds have the same flight pattern, no two individuals have the same personal branding journey. It’s this uniqueness that adds colour and makes the journey worthwhile.
The ‘Who Am I?’ Gallery
Powerful Questions to Help You Reflect
Playbook to help you stay the course of this creative and spiritual journey
Engage in an eye-opening ‘bipartite’ journey.
Explore the Personal Identity Project Report and Playbook to arrive intentionally and indelibly at destination YOU.
Meet the presenters
Director - Innovation, Tripura Multinational & Global Coaching Lab
Dr. Smitha Ranganathan
Teaching Faculty, S P Jain School of Global Management
Evidence-backed transformations for an indelible impact
We believe that our studies will be truly useful, when we engage in conversations that catalyse change. We are happy to present the findings and help you reflect and plot your leadership transformation map.