Client industry:
Management Consulting & Auditing

Employee size:
80,000

We are happy to share a couple of instances where we engaged with women professionals to empower them to confidently create their personal brand.

The ‘Lean In’ chapter in Singapore which compromises of over 5000 members conducted a survey to ensure that chapter meetings were tailored to address the right needs of its members. The findings showed that women professionals were seeking a new and better way to build their personal brand. We had the opportunity to address their members on this topic, where we maneuvered away from the typical marketing lens that personal branding usually receives, to helping them think of their brand across four powerful dimensions – Foundations, Pillars, Accelerators and Multipliers.

This approach gave a fresh lens to the topic where participants shared the feedback that they felt it was a much more ‘grounded and actionable’ approach to build their personal branding. The participants also mentioned that clarity we provided through this structured approach helped them takeaway clear actions.

We also had a panel of experts who could connect the dots across the 4 four powerful dimensions and contribute their expert mentoring that made the session truly valuable and action oriented.

While we were working with one of the world’s Big 4 Accounting and Advisory firms, to empower their women directors to move into partnership – one of the most important dimensions for them was their brand, and its perception by others.

We created an interesting model within the larger leadership program that helped the participating women professionals, to ‘hot seat’ their personal brand in the context of their larger contributions and receive feedback from our expert facilitator and also their highly supportive leadership team. The participants found immense value in these sessions, which subsequently contributed to lessening their time gap to partnership.