Client industry:
Technology
Employee size:
Teramatrix acquired by Airlinq, Inc in 2017, SF Bay Area based company.
Customer Situation:
This young CEO was less than ten years out of university. He and his band of friends from university had incubated a technology start-up which had its initial set of early adopters. When customer acquisition started plateauing and declining, they decided to reach out to us, so that they could be coached to achieve more as an organization.
Our Engagement:
Our engagement focused on their top four leaders, and we coached them as a group. Through the power of coaching, they realized how much they knew and how much more they needed to know. This heightened level of awareness allowed them to make critical organizational changes and to re-orient their organization towards net new customer acquisitions.
In addition to focusing on net new customers, they wanted to secure a marque win that would set them up as a good take-over target. Some of our coaching focused on their ability to secure this marque deal.
Customer Outcome:
There were a number of outcomes for the CEO and the leadership team.
1. The CEO realized that friendship, camaraderie, and capability were only one part of the equation. They needed to understand the other parts of strategy, people, money, and technology.
2. Every session resulted in a number of aha moments that the CEO and the team went back to immediately implement – these included simple elements of strategy, execution, performance management and organizational design.
3. The young CEO realized his own capability gaps in his leadership style and enrolled himself in our Global Leadership and Coaching Workshop, to significantly expand his leadership perspectives and possibilities.
4. Strategizing and winning a multi-million-dollar marque deal was a significant learning for the team in how they needed to plan, prioritize, and sequence their customer engagement.
5. The summation of all of these learnings led to their buy out which significantly increased their equity.
BEFORE
Customer acquisition started plateauing and declining in a technology startup.
In addition to focusing on net new customers, they wanted to secure a marque win that would set them up as a good take-over target.
AFTER
Strategizing and winning a multi-million-dollar marque deal was a significant learning for the team in how they needed to plan, prioritize, and sequence their customer engagement.
The summation of all these learnings led to their buy out which significantly increased their equity.
